This is the latest read from the book club I belong to. Google’s business model and way of thinking raises many questions and opportunities for ones own business. Jeff Jarvis has managed to capture many of the changes the internet is making on our culture in marketing, personal communication and advertising. It is a book to help you open your eyes and maybe come up with something new yourself.
In the book club we found ourselves reading it twice and going through it with a high lighter- with the same attention we used when studying formally!! Lots to learn. Stimulating as well as practical.
For more information visit Jeff Jarvis’s blog www.buzzmachine.com