Last Friday I attended a workshop about on-line retail optimisation. The presenter was Martin Newman from the UK. Four hundred and fifty slides later I was amazed at the improvements we can now make to our website – a site I had thought was quite efficient.
We will add the strategies below as we upload our new product ranges for the Christmas selling season:
• feature our best sellers
• make sure our search function is obvious and is set up to assist customers. Check the key words we use- are those our customers look for
• colour code all action buttons
• ensure we have a call to action on each page
• make sure all images are clickable
• contact details on each page to ensure customers can call if they need information or help
• adding steps and explanation to the purchasing process to make it easy and clear for the customer. To create a customer experience which is easy, informative and inspiring
• shipping and returns information made clearer
• gift wrapping and cards- we do it but it does not specify we do
• understanding what, why and where we get cart abandonment
• using Google Analytics so that we get information was can act on
• having clearly understood calls to action
These are just a few things we can do that should assist customers to purchase from us. As we will be using Google Analytics more efficiently we should be able to see if these changes make a difference!
It was an inspiring day, leaving me with a lot of work, but with confidence that the effort will be worth it.
For further information see
Martin Newman – Practicology.com/mnblog