Trust
It occurred to me recently when I was under duress to make decisions concerning our technology needs, that TRUST was the element I was grappling with.
WHOM TO TRUST FOR ADVICE when making decisions across various technology platforms such as equipment, software, web site design etc? Technical people come with different perspectives, knowledge, customer skills and vested interests. As our requirements grow, the technology is often supplied by different companies for e.g web site modification, EDI (Electronic Data Interchange) installation and upgrades, email campaigns, analytics and reports, equipment upgrades (we recently installed a server with 3 times the speed and x4 thecapacity of our old one), not to mention setting up Facebook, Twitter, Flickr and Blogs. The cost of these services and the software to make it all work is considerable.
Without CONSIDERED and TRUSTWORTHY advice, making good decisions can be very difficult. We are learning and adapting to change daily- even the experts.
My solution is to choose one person in this network to be my guide. Someone who understands our business and culture, our expertise and what we need to do to deliver wonderful products to our customers.
See a blog I have found – Trusting Digital marketing
http://elenaibanez.wordpress.com/2010/01/15/digital-marketing-trusting-the-experts/
