Corban & Blair - Blog

I attended an informative seminar hosted by Gadens Lawyers workplace relations team.

Stephanie Rodriguez (Mighty Media Group) presented an over view about social media and how it can work in business. This was a challenge as the audience was largely new to these media platforms. www.mightymediagroup.com.au

David Redhill CMO of Deloitte Australia gave a very excellent account of how Deloitte’s used various forms of social media it to grow their business. He outlined the processes that took the firm from being a “Sick Puppy” as dubbed by the media a few years ago TO REAL growth during the down turn over the past 3 years. This was accomplished by gathering and developing ideas from their 4500 staff, using various social media platforms including Yammer and Twitter. Staff learned about the various media as they contributed with ideas and passion. This is an inspirational case study. www.deloitte.com.au

Mark Sant and Alexia Marinos of Gadens then discussed the various implications of social media, staff behaviour and the law. There is much to be aware of when negotiating the social media space in business. www.gadens.com.au

Has anyone further feedback, ideas or other places to learn and be inspired?

The Connectnow Conference held in Sydney 7-9th April was great. Paulette & I went from Corban & Blair. We found it informative thought provoking with broad implications across all the social media platforms we use and interact with.

Exceptionally interesting were Darren Rowse@problogger (Australian) and Gary Vaynerchuk@garyvee (American). They stood out (others we good also) for their ideas, tenacity, passion and generosity. Both are worth having a look at.

We took away things like- know what your purpose and goals are, LISTEN and know what is happening out there, learn from the success of others, be useful, build a community- extend your community onto further platforms, be personal, tell stories, be unique, leverage what you have, craft your content, be transparent, be consistent and prolific -just get out there learn, adapt and improve as you develop and achieve your goals. Authenticity matters if you want a “real” community, as does transparency and the equity you can build into your brand.

This was just a snippet of the conference offerings.

If you have suggestions of other conferences, blogs, books, people we should look into let us know. Like most other successful creative businesses we are learning and making it up as we go.

Any wisdom you have to share would great. Just put it in the comment box and we will respond

See Connectnow.net.au for information on the other speakers.