Cleverly written, attractive, even funny email communication can of interest to our clients (potential clients) and efficient for us.
This week I went to EMSA an Email Marketing Summit at Darling harbour. Masses of people attended from around Australia and New Zealand. The sessions were thoughtful and well presented with lots of ideas and case studies. It was certainly worth attending.
Above is an example of an email we sent out recently. We will enhance the layout and words for future campaigns to hopefully capture a wider audience.
Current research and testing indicates that if you have genuine contacts, say who you are, where you are from, with a few words about what is in the email in a ‘clear” way, people will more often than not, open the email to read its contents- after that of course that are many more communication devices we all need to use.
For more information on Vision 6 and further summits see below
http://www.emsaustralia.com.au/2009/index.html