I attended an informative seminar hosted by Gadens Lawyers workplace relations team.
Stephanie Rodriguez (Mighty Media Group) presented an over view about social media and how it can work in business. This was a challenge as the audience was largely new to these media platforms. www.mightymediagroup.com.au
David Redhill CMO of Deloitte Australia gave a very excellent account of how Deloitte’s used various forms of social media it to grow their business. He outlined the processes that took the firm from being a “Sick Puppy” as dubbed by the media a few years ago TO REAL growth during the down turn over the past 3 years. This was accomplished by gathering and developing ideas from their 4500 staff, using various social media platforms including Yammer and Twitter. Staff learned about the various media as they contributed with ideas and passion. This is an inspirational case study. www.deloitte.com.au
Mark Sant and Alexia Marinos of Gadens then discussed the various implications of social media, staff behaviour and the law. There is much to be aware of when negotiating the social media space in business. www.gadens.com.au
Tags: social media
Comment by susie whillas
I actually think that the Deloittes presentation provided a very good example of how large businesses can maximise on their internal intranet’ systems applying the concepts of crowd sourcing etc that we know about from our businesses. Generally the staff have this closed system that just stores their systems and processes that many do not even access. So while they refer to it as being a ’social media’ application it is still safe from the often challenging rigours of a broader ie customer and community all non Deloitte viewpoints. It does reinvigorate their internal cyber system and maximise on staff contributions by breaking down the internal barriers that exist across section/departments/areas of a business…
The lawyers examples were mostly points about the wider application of social media and identifying that defamation, privacy etc but to say that Recruitment Agencies and Insurance companies were already using it as a rich source of personal information that would influence employment decisions….I was very interested in the LinkedIn example.. where a long term senior player in the business was accepted the invitation to be a LinkedIn contact from the CEO and their contacts and later left the business and set up in competition using these contacts – now that’s some food for thought
Love those risk managers….
Posted on May 7, 2010 at 12:19 pm
Comment by Stephenie Rodriguez
Thanks for the post and for sharing your point of view on the web. I too found David’s presentation engaging and the case studies of great collaboration thought provoking. I also really enjoyed Mark’s explaination of Defamation law as it relates to social media insightful. I advise all of our clients to create guidelines and protocols that are in line with the legal system as well as thier own ethics and corporate culture.
Thanks for the mention – always happy to share.
Stephenie Rodriguez
@digitalgodess
Posted on May 7, 2010 at 8:33 pm