This season we are not exhibiting at the Trade Show we are launching our products on-line with the newsletter below.
This is an experiment to see if it is easier and more informative for our customers. The newsletter provides a comprehensive view of what we offer to the retail sector as well as the wider business community.
This of course has to be supported with many other strategies, as the downside of an on-line launch is that people may not get it, it may go into spam or their computer may not read it… so we follow up with a phone call, contact from our agents, appointment for product showings, our new catalogue and further information about our new promotion- buy one of our leather Duet products and be eligible to go into a draw to win our new The Story Book.
So far after 18 hours we have had 2 orders, change of address information and a number of really nice communications with our retail customers.
We will only know if this strategy has been successful at the end of the selling season. A few months to wait! We are keeping fingers and toes crossed.
If you would like to receive this newsletter email me on info@corbanblair.com.au