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WEB SITE OTIMISATION- RETAIL ON-LINE

Gillian — Fri, 16 Jul 2010 01:14:53 +0000

Last Friday I attended a workshop about on-line retail optimisation. The presenter was Martin Newman from the UK. Four hundred and fifty slides later I was amazed at the improvements we can now make to our website – a site I had thought was quite efficient.

We will add the strategies below as we upload our new product ranges for the Christmas selling season:

• feature our best sellers

• make sure our search function is obvious and is set up to assist customers. Check the key words we use- are those our customers look for

• colour code all action buttons

• ensure we have a call to action on each page

• make sure all images are clickable

• contact details on each page to ensure customers can call if they need information or help

• adding steps and explanation to the purchasing process to make it easy and clear for the customer. To create a customer experience which is easy, informative and inspiring

• shipping and returns information made clearer

• gift wrapping and cards- we do it but it does not specify we do

• understanding what, why and where we get cart abandonment

• using Google Analytics so that we get information was can act on

• having clearly understood calls to action

These are just a few things we can do that should assist customers to purchase from us. As we will be using Google Analytics more efficiently we should be able to see if these changes make a difference!

It was an inspiring day, leaving me with a lot of work, but with confidence that the effort will be worth it.

For further information see

Martin Newman – Practicology.com/mnblog

OnlineRetailer Conference- 7-9th July Sydney

Gillian — Fri, 02 Jul 2010 06:59:33 +0000

I went to this last year and learned a lot. I hope this year will be as useful. www.onlineretailer.net/reviews.

Social Media Conference- CONNECTNOW

Gillian — Fri, 16 Apr 2010 01:38:35 +0000

Has anyone further feedback, ideas or other places to learn and be inspired?

The Connectnow Conference held in Sydney 7-9th April was great. Paulette & I went from Corban & Blair. We found it informative thought provoking with broad implications across all the social media platforms we use and interact with.

Exceptionally interesting were Darren Rowse@problogger (Australian) and Gary Vaynerchuk@garyvee (American). They stood out (others we good also) for their ideas, tenacity, passion and generosity. Both are worth having a look at.

We took away things like- know what your purpose and goals are, LISTEN and know what is happening out there, learn from the success of others, be useful, build a community- extend your community onto further platforms, be personal, tell stories, be unique, leverage what you have, craft your content, be transparent, be consistent and prolific -just get out there learn, adapt and improve as you develop and achieve your goals. Authenticity matters if you want a “real” community, as does transparency and the equity you can build into your brand.

This was just a snippet of the conference offerings.

If you have suggestions of other conferences, blogs, books, people we should look into let us know. Like most other successful creative businesses we are learning and making it up as we go.

Any wisdom you have to share would great. Just put it in the comment box and we will respond

See Connectnow.net.au for information on the other speakers.

Sparkling Photographic Talent

Gillian — Fri, 09 Apr 2010 01:52:51 +0000

It Happened One Summer by Shahram Zadgan.

A photographic exhibition featuring a series of photographs shot with film, inspired by young lovers, washed up players and European natives. It was held at the China Heights Gallery in Surry Hills. Corban & Blair provided the black slim box frames that complemented the images.

For more information or to purchase the photographs contact www.chinaheights.com or bahar@rescu.com.au

Visit Bristol & Brook’s wonderful new store in QVB

Gillian — Mon, 05 Apr 2010 22:52:22 +0000

For a treat visit Jason, Clare and staff at their new store,

Level 2 in the Queen Victoria Building.

Bristol & Brooks. Also have a store at Chifley Plaza, 2 Chifley Square Sydney NSW 2000

Browse or purchase on line www.bristolandbrooks.com.au

ED (Technology Education & Design) – Ideas Worth Spreading

Gillian — Fri, 15 Jan 2010 05:01:42 +0000

When you have a moment and want to be inspired visit http://www.ted.com/ to listen to short talks of about 10-12 minutes by remarkable people for FREE.

I occasionally dip into these when I want a different perspective on life and work.

I spent an afternoon this week listening to TED speakers on a range of subjects. One of these was recommended to my by Suzi Dafnis of the Australian Business Women’s Network and was presented by Elizabeth Gilbert, author of the best selling novel Eat, Pray, Love. It was about creativity – cultivating it and respecting it.

If you are interested in creativity and want to be entertained you will enjoy it.