When you hold one of these frames in your hands the differences to other frames is obvious. The construction is solid, the design is unique and the colour ranges are on trend.

What you can’t see is that they are made in New Zealand, from plantation timber and are certified Carbon Neutral by the Carbon Reduction Institute

This means the carbon created in every step of the manufacture and transportation of each frame has been offset by carbon credits and paid for by us. We do not pass this cost onto our customers; it comes directly off our bottom line.

Why?

Well, quite simply we believe businesses, especially those involved in manufacturing, are some of the highest contributors to carbon emissions. We decided to take a stand and play a part in helping to achieve reduced carbon emissions. Even the little carbon generated in the manufacture of our frames can make a big difference.

Also, when a customer is deliberating over which frame to purchase, making them aware of the zero emission features of our frames makes the decision much easier for them.

It is important we think through the implications of all our purchasing choices as there are always many options to consider.