INVESTING in TRAVEL is good for business & your soul.
Friday, February 25th, 2011Time out to think & process your ideas – can be very enriching. My reflection time was a recent visit to Morocco.
Work wise I was reminded about how important authentic story telling is in product design & marketing. We rarely buy with our minds, but rather with our hearts. I saw some stunning examples of emotive story telling by sellers of some very unique wares in far off ‘the beaten track’ places. It was a powerful reminder that ‘real’ works.
Documenting your travels is something that most people do. As I have never travelled in a group before I had no idea how diligent people are about writing up their travel journals everyday. Corban & Blair have many stunning journals for this purpose in our collection – and I plan that we will have many more.
Below is the precious travel journal of my 21 year old son’s latest travels -his month in Ghana volunteering in a hospital, time in Europe and then a journey through Morocco with his mum (and 12 other Australians + a female co-operative making Argan oil)
