Archive for December, 2010
Experiencing Oprah
Friday, December 17th, 2010Amanda & I were lucky enough to get to experience Oprah on Tuesday afternoon along with many other Friends of Tourism Australia. We thought it was great. Technology, global marketing, viral conversation, Australian marketing ideas in action, celebrity, beautiful scenery and lots of happy and rather hot fans.
The show like Oprah was positive and showcased Australia very positively. A tribute to Oprah who has build an enormous brand that the whole of our huge Australian continent was collaborating with.
We had a great time.
Tags: Oprah Winfrey Australian Tourist Commission, Tourism Australia
Posted in News | 1 Comment »
Engaging others is a TALENT!
Friday, December 10th, 2010The power to engage others is not easy but wonderful to experience.
With our sophisticated fast moving communication, to engage others is something only the talented, authentic and creative do well.
In the past few weeks I have been to several events where I assumed I would learn something or be engaged in new possibilities. Most of these experiences were very HO HUM – nothing interesting that I felt compelled to share with others.
Two events did stand out that I have told lots of people about and are now including in a blog.
1.Johanna Featherstone from THE REDROOM COMPANY (poetry and poets) held an event at KPMG as a fundraiser to take poets and poetry experiences into schools. She and her team set up an old fashioned classroom where we all sat at old desks with lunch boxes and other desk paraphernalia- there was a role call- she certainly had our attention. She then took us through a series of experiences illustrating the power of language. It was lovely and I told masses of people about her vision and what she is trying to achieve. www.redroomcompany.org
2.Michelle Leonard and her team from MOORAMBILLA VOICES (regional choirs for young people) held an auction of hand made chooks (made by a friend) gorgeous, unique and colourful. Michelle and some of the students told stories of singing in regional Australia, and the power of music to change and inspire their lives. www.moorambilla.com
They both created memorable experiences with little money, but with loads of passion, authenticity, good will and generosity using every contact and many creative communication devices to inspire their audiences. They achieved engagement on a personal level and to their causes.
Congratulations.
Tags: engagement, Moorambilla voices, The Red Room Company
Posted in Ideas, News, Thoughts | No Comments »
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